60 Record-Breaking Moments: How four London couples hugged their way into history
Record-breakers are without a doubt the heart and soul of Guinness World Records. But what about the people who help make those dreams a reality?
Our judges have travelled as far as the bottom of the ocean, to the North Pole and have scaled the heights of the Burj Khalifa in order to confirm if a new piece of history has been made.
However, it’s not so much the distance they cover, but their emotional commitment to the cause that sets them apart. As we mark 60 adrenaline-driven years of record-breaking, we couldn’t think of a better way of celebrating our evolution as an exciting and established family-loved entertainment brand, than by asking our judges to share their most memorable moments.
We’ll be sharing these with you in a new regular feature on guinnessworldrecords.com, and with today being Valentine’s Day, what better way to kick off the series than a cuddly achievement for Longest marathon hug.
Back in 2012, Guinness World Records worked with promotional agency, London & Partners, to create a programme of record-breaking live events that would showcase the unique and varied experiences on offer in the capital during its year of Olympic celebrations.
Brands participating included Museum of London, the Evening Standard, Virgin London Marathon, British Army andMr. Punch Covent Garden with a total of 21 different Guinness World Records titles achieved and 16,000 New Record Holders during the campaign.
Here below, Louise Toms, a Guinness World Records judge based in our London Office shares her recollections of one such attempt; the longest marathon hug...
“This entire campaign was such fun to be a part of and I'm torn between choosing from all of the record attempts that took place – from soldiers dipping egg soldiers to the largest treasure hunt game which was played by Team London 2012 Ambassadors.
